Reduce the use of chemical crop protection products by 50% by 2030. This is the discussion at the symposium of Impact 2025 at the World Horti Center in Naaldwijk. VitalFluid B.V. attend the innovation marketplace to show the possibilities with Plasma Activated Water. After great presentations of Karel Bolckmans, Christy van Beek, Richard Harrison, Susanne Sütterlin, Peter Knippels, Toby Bruce, and Jaap Bond there were some good discussions on how to reach this goal.